Magazine analysis 2

Media analysis

When we look at this magazine the first thing we notice it image of the two young boys across the front cover, this creates a very informal and casual appearance. The masthead reads “PREP SCHOOL” which suggests it’s a magazine for younger pupils. The writing is in bold black writing which creates a formal appearance whereas the picture creates a very casual feel.

The kids running through the grass is effective because it looks like children running home from school and is very relevant to this magazine. The picture also has a young boy and an older boy suggesting that the magazine is for all age groups in that school and not just older people.

 We don’t know exactly how often this magazine is published but from the top right hand corner of the magazine above the masthead we can see “Spring Term 2014” which suggests that it is published seasonally. This would mean there are 4 magazines in the school year.

The specific target audience is quite evident from the front cover as it young children in school uniform. This image is very relevant and shows a great visual image which is very enticing for readers to see. The picture would be very easy to relate to, especially young children as they would do the same thing going of coming out of school.  It is obvious that the niche market is young children, their teachers and their parents. The magazine doesn’t give the name of specific school, but uses the words “prep school” as it is relevant to all junior and primary schools. The readers would all be primary school children, their parents and teachers of a primary school.

This magazine cover is very similar to a lot of school magazines and it has a large image over the front cover. There is one cover line which is a basically states what leadership means. This is a good example to young children as it explains to them the meaning of leadership which is beneficial to them and gets them used to being leaders and taking responsibility. The cover is still very appealing despite lack of cover lines as it isn’t too much writing for the young children.

The magazine cover would also appeal to parents and teachers as it has connotations with school as the children in their uniform are on the front page. It also states the word leadership which would appeal to them as they like to see children having a sense of leadership and responsibility.

The black capital letters of the masthead make it attractive as it stands out from the colourful picture. The capital letters make it stand out even more. It’s to show that this magazine preps the children for school and that is the age group they are targeting. The slogan under the masthead “Reflecting the best in the prep and junior school world” this tells us that this magazine consists of information and guidance on primary schools.

This magazine creates a warm and welcoming feel, alluring the niche market. It is a modern magazine cover with the image covering the front of it. In my opinion, there should be cover lines to entice readers to open the magazine and delve into the articles, however the lack of writing does make the image stand out more and is some what intriguing. Readers may be more interested to find out what’s inside! It also makes the magazine appear to be more expensive.

As we can see from this magazine the target audience is all students, parents and teachers associated with the school and therefore we can presume that the magazine would attempt to interact with all of these audiences. There might be more information inside the magazine tailored to each of these groups of people e.g. teaching tips, help with homework, quiz’s etc

There are no advertisements on the cover or much detail about what’s inside, but there could be all of these things inside.

The overall layout is very appealing, especially to children as it is easy to read and it would entice them easily with the large image. The large writing would be easily read and it stands out. Unlike other magazine there is only one cover line, which would be particularly good for young children as a lot of writing would overwhelm them and make them not want to read the magazine.