School magazine survey

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Contents page analysis 2

http://www.slideshare.net/katiemccreesh/contents-page-analysis-2-39667836

Contents Page Analysis

The background colour of the magazine is very simple, the plain white background is suitable for a school magazine as it is not too much and doesn’t distract away from the actual contents.  The black writing makes it easy to understand and the font isn’t too childish which makes it appeal to the adults as well. Positioned beside the writing contents are the images with the page number on the corner, this makes it easier for the children especially to find that image and more on that story. The pictures also make the contents page bright and especially appealing to the children. They also capture what the magazine is about, and that is school life. It will give parents an indication into what school is like and the pictures prove this. The contents page also mentions “Spring 2014” which proves this magazine is published seasonally. 

 The images also show the different activities that happen in the school. This is good for the teachers as it shows how good the school is and promotes it to parents. The graphics included are positioned formally in a vertical line which appeals to the niche audience. The brightness of the pictures and the young people in the pictures would attract the younger children and also the parents. It shows fun and educational activities which again promotes the school.

The articles mentioned on the contents page all seem to be relevant to students with stories and pictures that would interest and appeal to them, “the cyber-bullying epidemic”, “parents evenings, under the spotlight”. Furthermore the black writing can be easily read against the white background.

However the black, plain writing is not very child friendly to be a school magazine. The layout is too formal which would appeal to teachers and parents, but not so much the children.  The images are not positioned in a fun or friendly way and it looks like very little effort was put into the contents page. The colours don’t strike the niche audience as it isn’t bright enough for the young children. The white background is far to plain and doesn’t reflect a children’s school.

In conclusion, I believe this contents page is adequate in appealing to adults and teachers but for the students it is far to plain and formal. Therefore, it could certainly be improved; perhaps a brighter colour scheme that reflects the school and a better layout that shows the young and funky feel. 

school magazine front cover analysis 1

 

Magazine analysis

The masthead for this magazine is “BYOU” this was possibly chosen because it is motivational for girls and encourages them to be themselves.  The magazine title is very eye catching and would appeal to girls. This magazine is a special school edition one and the mass market audience is for young school girls.

The slogan below the masthead “Be your own you!” this is also eye grabbing and would let young girls think about situations and to not let anyone control them. It encourages them to be their own self. The masthead is situated at the top left of the magazine. The writing is white and very eye catching as it is bold, making the magazine seem more informal and appeal to students. The background of the magazine is pink which would attract girls rather than boys.

The mid shot picture is of a girl called Stefanie Scott holding books to promote school. This would attract young children as she is from the hit TV show on Disney channel called “A.N.T Farm”. Her name is in large coloured font to emphasise that it is actually her.  The strapline above the masthead is “because every girl deserves healthy self-esteem, again this is promoting the theme of being you which is very useful and relevant in school. 
There are a few cover lines on the front page; this encourages the reader to want to read more of the magazine. Some of them include “Help stop bullying”, “Become an UPstander, not just a Bytander” these are all tips for children when going into school. There is also a quiz included, this again attracts readers and getting them involved will encourage them to want to read it.
 Fun element are added to the magazine to make it appeal to young children, the cover line “Make this school year rock” suggests that there are tips inside to help you have fun in school and how to make school a fun place to learn. The different fonts of writing are used to create a bit of fun into the magazine; the different types would appeal to girls.
 The free posters inside make it more appealing especially to children as it makes it more interesting when there are free things inside. It will encourage them to read the magazine. The girl holding the books will create a school theme, and encourage young girls that school is important when famous people are promoting it. It has a very unique brand identity which would be easy to spot as it is a very attractive girly magazine. It has loads of different types of font and colours which is very attractive and appealing. It would encourage children to read it by the look of it and the girl promoting it. The layout is very straight forward and easy for children to understand.

Magazine analysis 2

Media analysis

When we look at this magazine the first thing we notice it image of the two young boys across the front cover, this creates a very informal and casual appearance. The masthead reads “PREP SCHOOL” which suggests it’s a magazine for younger pupils. The writing is in bold black writing which creates a formal appearance whereas the picture creates a very casual feel.

The kids running through the grass is effective because it looks like children running home from school and is very relevant to this magazine. The picture also has a young boy and an older boy suggesting that the magazine is for all age groups in that school and not just older people.

 We don’t know exactly how often this magazine is published but from the top right hand corner of the magazine above the masthead we can see “Spring Term 2014” which suggests that it is published seasonally. This would mean there are 4 magazines in the school year.

The specific target audience is quite evident from the front cover as it young children in school uniform. This image is very relevant and shows a great visual image which is very enticing for readers to see. The picture would be very easy to relate to, especially young children as they would do the same thing going of coming out of school.  It is obvious that the niche market is young children, their teachers and their parents. The magazine doesn’t give the name of specific school, but uses the words “prep school” as it is relevant to all junior and primary schools. The readers would all be primary school children, their parents and teachers of a primary school.

This magazine cover is very similar to a lot of school magazines and it has a large image over the front cover. There is one cover line which is a basically states what leadership means. This is a good example to young children as it explains to them the meaning of leadership which is beneficial to them and gets them used to being leaders and taking responsibility. The cover is still very appealing despite lack of cover lines as it isn’t too much writing for the young children.

The magazine cover would also appeal to parents and teachers as it has connotations with school as the children in their uniform are on the front page. It also states the word leadership which would appeal to them as they like to see children having a sense of leadership and responsibility.

The black capital letters of the masthead make it attractive as it stands out from the colourful picture. The capital letters make it stand out even more. It’s to show that this magazine preps the children for school and that is the age group they are targeting. The slogan under the masthead “Reflecting the best in the prep and junior school world” this tells us that this magazine consists of information and guidance on primary schools.

This magazine creates a warm and welcoming feel, alluring the niche market. It is a modern magazine cover with the image covering the front of it. In my opinion, there should be cover lines to entice readers to open the magazine and delve into the articles, however the lack of writing does make the image stand out more and is some what intriguing. Readers may be more interested to find out what’s inside! It also makes the magazine appear to be more expensive.

As we can see from this magazine the target audience is all students, parents and teachers associated with the school and therefore we can presume that the magazine would attempt to interact with all of these audiences. There might be more information inside the magazine tailored to each of these groups of people e.g. teaching tips, help with homework, quiz’s etc

There are no advertisements on the cover or much detail about what’s inside, but there could be all of these things inside.

The overall layout is very appealing, especially to children as it is easy to read and it would entice them easily with the large image. The large writing would be easily read and it stands out. Unlike other magazine there is only one cover line, which would be particularly good for young children as a lot of writing would overwhelm them and make them not want to read the magazine. 

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